About us - CEO Speak

"The education marketplace is very competitive.  Many schools are competing to get the same students. Therefore, it's clear that the future is about student service and student retention."

There’s a fine art to getting students to commit to your school, but there’s even a bigger challenge getting them to stay. But what causes attrition?  And how does a typical 30-50 percent attrition rate dramatically influence any school’s bottom lines year after year?

Most schools usually acknowledge that they have a general understanding of the issues that cause students to drop out, but the challenge is both creating a robust knowledge repository of such issues and in finding ways to effectively address them. When we created ProRetention™ to address this challenge, we put features into the product to track a student issue all through its lifecycle and all the way to satisfactory closure by the owner department.

ProRetention™ gives the school a complete, 360-degree view of its students by logging their interaction at various “touch points.” It brings the staff closer together, increases their commitment to student service and thus increases the brand equity of the University. ProRetention™ is easily navigable, requires minimal user training and the schools have found ease implementing the software.

Schools using ProRetention™ tend to maintain contact with students long after graduation.  Not only does it rate satisfaction, it gives the student the power to give their two-cents worth about what’s working and what’s not.

Growth and branding are both mandatory for Higher Education institutions including career colleges.  Student attrition is another necessary evil schools must deal with.  The ultimate goal for the ProRetention™ user is to enhance student services, decrease student attrition and aim for every student to become an alumni and not just another enrollment.

If your school had the opportunity to have a built-in comment card available at the click of a mouse, would you use it?